For years, the Sailor Moon Store in Harajuku, Tokyo has been the ultimate pilgrimage site for fans looking to bring a piece of the Pretty Guardian magic home. It’s fair to say that among their most highly sought-after, Japan-exclusive releases is the "Birthday Goods" (バースデーグッズ) collection, a limited-edition merchandise series celebrating each Guardian during their official canonical birth month.
While the tradition of honoring our favorite characters dates back to the store’s early days—with memorable, limited-edition Birthday Party drops around 2018 and 2019—the Sailor Moon Store has perfected the lineup in recent years. Nowadays, Moonies can expect there to be an entirely fresh aesthetic each year, making these Japan-exclusive items a must-have for collectors worldwide.
↑ Sailor Moon Store’s Birthday special event & merch release can be traced back to as far as 2018!
↑ Merch collection drops for the Sailor Moon Store’s 2018 “Usagi Birthday Special Party”
↑ Chibiusa joined in the 2019 “Usagi Birthday Special Party” key visual
↑ Merch collection drops for the Sailor Moon Store’s 2019 “Usagi Birthday Special Party”
Up until now, the stunning 2025 Birthday Goods lineup has taken center stage, focusing heavily on gorgeous, glittery designs like the ultra-premium Acrylic Blocks, Aurora Drawstring Pouches, and Glitter Clear Cases for the Inner Senshi.
But the excitement isn't slowing down—the newly teased 2026 Birthday Goods lineup is already shifting the spotlight to the powerful "Super" forms of our favorite Senshi, and finally – covering all 10 Super Guardians year-long!
For Moonies who aren’t yet aware of this Birthday Goods collection, no worries – here is our photo gallery of the 2025, 2026 collection plus every Senshi’s birthday listup!
Or, can’t wait to secure your favorite Guardian before they run out of stock? Browse our Japan exclusive, ready-to-ship Sailor Moon collection here while stocks last! ↓ ↓ ↓
2025 Sailor Moon Inner Guardians Birthday Goods Collection
Sailor Moon / Usagi Tsukino
Birthday: June 30
Horoscope: Cancer
Sailor Moon / Usagi Tsukino – Slide Tin Case
https://otakupopmall.com/products/sailor-moon-store-original-slide-tin-case-usagi-tsukino
Sailor Mercury / Ami Mizuno
Birthday: September 10
Horoscope: Virgo
Sailor Venus / Minako Aino
Birthday: October 22
Horoscope: Libra
Sailor Venus / Minako Aino – Glitter Clear Multi Case
https://otakupopmall.com/products/sailor-moon-store-original-glitter-clear-multi-case-sailor-venus
Sailor Venus / Minako Aino - Acrylic Coaster & Stand Set
https://otakupopmall.com/products/sailor-moon-store-original-acrylic-coaster-stand-set-sailor-venus
Sailor Jupiter / Makoto Kino
Birthday: December 5
Horoscope: Sagittarius
Sailor Jupiter / Makoto Kino - Aurora Drawstring Pouch
https://otakupopmall.com/products/sailor-moon-store-original-aurora-drawstring-pouch-sailor-jupiter
Sailor Jupiter / Makoto Kino - Glitter Acrylic Keychain
https://otakupopmall.com/products/sailor-moon-store-original-glitter-acrylic-keychain-sailor-jupiter
Sailor Mars / Rei Hino
Birthday: April 17
Horoscope: Aries
Sailor Mars / Rei Hino – Sticker Set (6 Pieces)
https://otakupopmall.com/products/sailor-moon-store-original-sticker-set-6-pieces-sailor-mars
Sailor Mars / Rei Hino – Glass
https://otakupopmall.com/products/sailor-moon-store-original-glass-sailor-mars
2026 Sailor Moon Birthday Goods Collection
And, here is the long-awaited evolution – not only has the collection upgraded into a brand new merch lineup, but finally all 10 Guardians are included!
Key visuals for the full team of Super Sailor Senshi
2026 Super Sailor Moon Birthday Goods lineup
2026 Super Sailor Chibi Moon Birthday Goods lineup
Keep an eye on our store's inventory updates for these exciting upcoming drops in late June 2026!